Ensure your candidate gets an assignment to visit an important client and ask him which developments are taking place in his organization. Encourage the candidate to think about opportunities these developments might generate for his own organization.
Tell your candidate about resources you use in order to stay informed: newspapers, magazines, the Internet and so on.
Encourage your candidate to find out what goes on in the organization in political, economical and social respects and what these developments mean to him directly.
Encourage your candidate to ask others for 360º feedback. What do they think of his organization sensitivity? What goes well and what could be improved? Discuss the results with the candidate.